Posted On 26.06.2020
The Story Behind the Lacoste Crocodile Shirt
We believe in innovation from the word go. The first innovation that we do is on our products. Every six months or so, we launch new products to keep the store looking fresh. Apart from that, as far as technology is concerned, it’s certainly the way forward, the demand of today’s times. We have started a CRM platform which is technology driven. Secondly, we have started using ERPs and PoS systems which are also technology driven. Here, we are also working towards innovation like how to map inventories to try and give our customers the best Omnichannel experience.
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Since 2006, the brand has also launched numerous limited editions of its famous polo. Designers Tom Dixon, Michael Young, the magazine Visionaire, the Campana brothers, Li Xiaofeng, and Jonathan Adler have all participated.
Why Did Lacoste Ditch Its Legendary Crocodile Design?
Founded in 1933 by tennis player Rene Lacoste, the brand that carry’s the famous crocodile offers a large collection of clothing for men, women and children, as well as footwear, perfumes, leather goods, sunglasses, belts, watches and even home textiles. Today they are present in 112 countries with 1,000 stores and more than 2,000 concessions in department and sportswear stores.
Case study: Delivering unique consumer experiences
We believe in the mutual success of a strong partner network – because as a versatile team, we can offer our customers all over the world the best solutions for their individual requirements. Together. Whether in Europe, America or Asia, thanks to our partners, we are always in close proximity to our customers – ensuring excellent on-site support.
EUROPE’S LEADING ONLINE VINTAGE CLOTHING STORE
Then we take the length measurement by laying the item flat on the ground with the back of the shirt facing up. The measurement is taken from the seam where the collar band attaches to the yoke (the fabric that sits across the shoulders) straight down to the hem of the item at its longest point.
Lacoste Joins Influencer Marketing Strategies
The company has been in business for a long time. It was founded by Rene Lacoste and his partner Andre Giller in 1933. The first business was opened in Troyes, France. When it was first started, it had a different name. The first retail store was named La Chemise Lacoste. The name was changed during the early years of the business and shorted to just Lacoste.
Why Tennis Leads Lacoste Into Fashion, Performance And Everyday Lifestyle
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This story first appeared on Newshub and was written by Emma Joliff. http://www.newshub.co.nz/home/new-zealand/2017/02/croc-clash-supreme-court-rules-against-lacoste-in-trademark-battle.html?ref=RLrotator
Lacoste tauscht Markenzeichen gegen bedrohte Tierarten
The company is very pleased to have Novak become LACOSTE’s global brand ambassador, since René Lacoste, a former tennis player and creator of Lacoste, and Novak Djokovic, are the two legends who share the same values of Fair-Play, tenacity and elegance.